Our Story

The story starts from the passion of two individuals – Fawad and Mr. Malik Mehboob Elhai. Due to their collective love for vehicles, they had a vision and that was to start a venture of their own. Their aim was to target the market of UAE as it was vast and offered them with multiple opportunities. 

The first step they took was to identify the gap in the market. Fawad and Maik Mehboob Elhai both were an encyclopedia of knowledge for vehicles. Thus, they combined their expertise to turn their vision into reality. They believed the UAE market had a gap in providing excellence in commercial spare parts. They wanted to overcome the gap by providing unparalleled excellence and quality in commercial spare parts. 

Since they knew the importance of high-quality components when it comes to specialized vehicles, they themselves aimed to become pioneers of excellence. To achieve that excellence, they sourced and curated various catalogs of spare parts. The benchmark for selecting certain spare parts was their performance, compatibility, and durability. Their commitment to providing quality vehicles became the guiding principle for their joint venture. 

At the forefront of their mission lies customer satisfaction. They make sure that they meet all the customer’s needs and provide them with value-driven products. Not just that, they have built up a positive culture in their organization built up on integrity, transparency, and a deep rooted respect for their client base. 

Their commitment does not end with providing value spare parts, but also providing peace of mind to all their customers after their purchase. This helps them with customer retention and also helps them grow, innovate and expand their offerings.